Digital & Web Marketing Leader | Growth Strategist | SEO, GEO, CRO | B2B SaaS
Madison, WI | saramaepeck@gmail.com | www.sarapeck.com | 920-410-5337
Digital marketing leader with 14 years of experience, including 9 years in B2B SaaS, specializing in building high-performing websites and full-funnel, revenue-driven growth engines. Proven track record of improving traffic quality, conversion rates, and downstream ARR through integrated performance marketing, SEO, CRO, and website optimization, and analytics. In 2025, drove $150K in Closed-Won ARR from Paid Search (+164% YoY) and $2.88M in Organic SQL ARR (+95% YoY), contributing to 36% YoY growth in digital SAL ARR and 43% growth in SQL ARR. Known for owning web performance as a revenue channel, building scalable marketing systems, leveraging AI-enabled insights, and partnering cross-functionally to align marketing outcomes with revenue goals.
Paid Search (Google Ads) • Web & Growth Strategy • SEO & Technical SEO (Schema, Site Structure, Indexing) • Conversion Rate Optimization (CRO) • Content & On-Page Strategy • Web Analytics & Attribution (GA4, Looker Studio) • Funnel & Journey Optimization • CMS & Web Tools (WordPress, Yoast) • CRM & Marketing Automation (HubSpot, Salesforce) • SEO & Performance Tools (Semrush, Screaming Frog, Google Search Console, Keyword Planner, PageSpeed Insights,) • UX Optimization (Hotjar, CrazyEgg) • AI-Enhanced Marketing (ChatGPT, Semrush AI)
Omnigo Software — Dec 2023 – Present
Lead digital and website growth strategy across paid search, organic, and content channels for a B2B SaaS company serving public safety and healthcare markets. Own website performance as a revenue-generating engine, including SEO-driven acquisition, conversion optimization, and channel-level ARR impact, in close alignment with Sales. Manage external development agency relationships to support site enhancements and ongoing performance.
Key Achievements:
Improved lead quality, conversion rates, and downstream revenue across digital channels
Drove $150K Closed-Won ARR from Paid Search (+164% YoY) through high-intent targeting and funnel optimization
Generated $2.88M Organic SQL ARR (+95% YoY), contributing to +43% SQL ARR and +36% SAL ARR growth
Managed $33K/month ($400K annually) in Google Ads spend, optimizing ROI and channel mix
Optimized company presence and paid placements across G2 and other comparison sites to drive high-intent traffic and revenue impact
Improved website performance YoY: +18% traffic, –1.7% bounce rate, +5% pages/session, +7.6% session duration
Increased landing page conversion rates above SaaS benchmarks (Contact Us 9.7%, Demo 14%)
Built GA4, HubSpot, and Salesforce dashboards to track attribution, funnel performance, and ARR impact using AI-assisted insights
Demandbase — Feb 2022 – Sep 2023
Owned inbound acquisition and website performance for a global B2B SaaS go-to-market (GTM) platform, optimizing site structure, SEO, paid search, and UX to improve lead quality and conversion performance across ABM and enterprise sales motions. Partnered closely with internal Development and managed external SEO and paid search agencies to drive execution and performance.
Key Achievements:
Directed $720K annual paid media budget, improving efficiency through bidding strategy, creative testing, and channel optimization
Increased paid sessions 91% YoY with no budget increase
Grew total website sessions 24% YoY and contributed to +16% Closed-Won revenue growth in 7 months (Jan–Jul 2024)
Established organic as the top MQL source, delivering the highest lead quality and conversions
Omnipress — Sep 2018 – Feb 2022
Led website and integrated marketing strategy for event tech and educational publishing services, including a full website rebrand and relaunch in partnership with internal and external development teams. Managed paid search agency strategy and collaborated closely with internal developers on ongoing site updates. Improved lead volume (+21%) and quality (+31%) YoY.
Cool Choices — Feb 2017 – May 2018
Led website relaunch and brand refresh to drive adoption of a sustainability-focused app.
Acumium — Jun 2014 – Jan 2017
Managed SEO and social media strategy for B2B/B2C clients, improving engagement and conversion.
Goodwill Industries SCWI — May 2012 – Jun 2014
Led brand-aligned campaigns and community engagement for regional nonprofit and workforce programs.
BA – Journalism, University of Wisconsin – Oshkosh
Demandbase ABX Certification • Semrush Keyword Research • Google Data Studio